Hoka Affiliate Program: Up to 14% Shoe Commissions

The brand’s doing well — $2.233 billion in revenue and 23.6% yearly growth. Through Rakuten Advertising, Hoka’s affiliate program pays up to 14% commissions.

Two guys who used to work at Salomon — Nicolas Mermoud and Jean-Luc Diard — started Hoka in 2009.

The pair had a moment during an ultra-endurance race on Mount Etna, where they felt like they were “flying down the mountain,” and decided to build shoes around that sensation.

While everyone else went minimalist, they opted for maximum cushioning.

That gamble on cushioning clearly paid off — today Hoka ranks third among female runners and shows up on 12.1% of race finishers, holding a 10% share of the global running shoe market.

You can promote their products through a few different affiliate networks: Rakuten (3–14%), Commission Factory Australia (5% full-price, 3% sale), FlexOffers (2.4%), and Awin Europe (undisclosed).

The Hoka referral program includes a 30-day cookie, a $50 minimum threshold, and Net 60 payouts via PayPal, direct deposit, or paper check.

Each network gives you cross-device tracking and reporting tools.

Hoka’s rise from a $3 million startup to ranking third among female runners shows there’s good cash in promoting shoes that look like marshmallows but perform like rockets.

Though I’ll admit, their chunky aesthetic still makes me chuckle.

Hoka Affiliate Program Breakdown

Understanding how Hoka’s partnership program works helps you pick the best network — and avoid leaving money on the table.

Here’s the short version before we dive in:

Key Program Details at a Glance

Commission Rates by Network

The rates vary depending on which affiliate network you go with.

Rakuten Advertising is usually the best option if you’re serious about US-based sales.

Commission Factory handles Australia, with one cut on full-price items and a smaller share on sale stock.

FlexOffers falls behind at the low end.

Awin manages the UK side, but you’ll need approval before seeing their numbers.

From my experience promoting seasonal products, choosing the right platform makes a real difference long-term — especially when average orders are in the $150–$175 range. That small percentage gap? It adds up fast.

Use the calculator below to see your potential earnings 👇

Tracking & Attribution Rules

Every time someone clicks your unique referral link, a one-month tracking window starts.

If they circle back to Hoka’s site three weeks later and buy a pair of Clifton 9s? You’re still getting paid.

Better yet — attribution works across devices.

Mobile click, desktop checkout? No problem. You still get credited.

Rakuten’s dashboard updates in near-real-time, which I appreciate after dealing with programs where conversions vanish faster than my motivation on Monday mornings.

Payment Schedule & Methods

You’re not stuck with one route — each partner network handles its own approvals and payments.

Most pay on a roughly two-month cycle with a minimum to hit, via PayPal, direct deposit, or even paper checks if you’re old-school.

The wait isn’t ideal, but I’d rather deal with a delay than mess with networks that pay quicker but track like a leaky bucket.

Joining the Hoka Program

Getting approved for Hoka’s program is pretty painless once you know which network fits your region.

1: Pick the Right Affiliate Network

Rakuten Advertising is usually the pick if your audience is in the US. They offer the highest percentages and decent support for affiliates.

Awin is the go-to for Europe (mostly the UK). Unfortunately, their details stay hidden until you’re accepted.

Commission Factory handles the Australian side — simple to join and geared toward local payments.

FlexOffers covers multiple regions, but their Hoka offer isn’t exactly a standout.

Choose the network based on where your readers are and what share you’re aiming for. There’s no point chasing something that doesn’t serve your market.

2: Submit Your Application

Use the “Apply” button in the Key Program Details table above — it takes you straight to the right place.

Rakuten asks for your website and traffic stats.

Awin wants to know how you promote and who your audience is.

Commission Factory keeps it short and sweet for Aussie creators.

FlexOffers has different entries for each region — just be sure you’re choosing the one that matches your market.

All of them want a quick rundown of your traffic, content, and plans for promoting running gear. Don’t fake it — they’ve seen every trick in the book.

3: Access Your Partner Dashboard

Now you wait — 5 to 10 business days is standard. Rakuten tends to take their time reviewing, so don’t panic if you don’t hear back instantly.

Once you’re in, you’ll get dashboard access where you’ll get links, browse available brands, and track your earnings.

Poke around a bit and get comfortable before applying directly to Hoka’s opportunity — it’ll save time later.

4: Apply Directly to Hoka

Look for “Hoka” or “Deckers Outdoor” inside the advertiser directory and scan through the terms.

Check the percentages, restrictions, and what they expect from partners.

When applying, give a quick but clear breakdown of who follows you and why they might want these shoes.

No fluff — just real fitness or lifestyle content with a real audience. That’s what gets you in.

Big wins with the Hoka partner program usually come down to showing you’re not a spam cannon with a keyboard.

5: Build and Use Your Referral Links

Once approved, download the creatives and set up direct product URLs.

Skip the homepage — send people straight to the Clifton 9s or whatever they’re eyeing up. That kind of targeting always performs better.

Always test before sending traffic. No one wants to miss a sale credit because tracking glitched, right?

Then stay organized. Watch what’s bringing in sales, and cut anything that’s just sitting there collecting dust.

Who Should Promote Hoka

This opportunity hits hardest when you connect comfort-focused products with people actively searching for them within your content.

Running Bloggers and YouTube Gear Reviewers

If you cover serious running content, you’ve already got a leg up.

Your training breakdowns and gear comparisons pair naturally with this footwear.

Hit what runners search for: fit/sizing, ride feel, drop, weight, and use case (easy days, long runs, recovery).

Add head-to-heads (Clifton vs Bondi vs Speedgoat) and a 100–200-mile follow-up for the long-term verdict.

TikTok Fitness Creators

Short-form works great with the thick, marshmallow-like look.

Those chunky soles pop on camera and get people curious about the comfort angle.

Your quick workouts, running tips, and “day in my life” clips blend well with the lifestyle crossover.

Instagram Lifestyle Influencers

Fashion-focused creators can ride the celebrity adoption wave.

People wear these to grab coffee, not just cross finish lines — so there’s room to pitch them as daily kicks.

Show how they fit into casual posts, walking errands, or chill outfits — the content writes itself.

(If your content focuses more on laid-back style and everyday wear, the Hey Dude program is another well-heeled fit).

Health and Wellness Bloggers

For those covering injury prevention or active aging, Hoka’s cushioning does half the work for you.

Extra padding helps sore knees, tired feet, and anyone who wants a softer step.

This comfort-first pitch lands with mature readers who care more about feeling good than chasing finish-line records.

Active Industry Business Bloggers

Fitness entrepreneurs, outdoor guides, and health-focused content creators can mix the brand into bigger lifestyle pieces.

Higher-end pricing works with personal branding, and the comfort perks give you something real to talk about.

Some find it performs better when slipped into lifestyle content — not just gear reviews.

Pros and Cons of the Program

Time for some honesty about what you’re getting into — the perks and the stuff that drags as a Hoka affiliate partner:

Brand Growth That’s Hard to Ignore

Hoka’s been on a tear — up year-over-year, now at multi-billion revenue, and holding a noticeable share of the running shoe market.

That’s a long way from the startup days, and that kind of momentum gives your content real credibility.

They’ve also broken into lifestyle markets, which gives you more angles to feature their gear.

Higher Payouts from Premium Pricing

With average shoe prices around $150–$175, even the lower cut gives you $7.50–$8.75 per sale. Top band can hit $20+.

I’ve pushed everything from Christmas trees to online courses — in my experience, high-ticket items make each percent go further.

Plenty of customers buy multiple pairs too, which means more orders over time.

You’re Not Locked Into One Platform

Having a few different partner networks gives you flexibility if one starts glitching or pays late.

Test which one works best for your crowd and pivot if needed.

That beats the headache of being stuck in one lane that underdelivers or geo-blocks your core readers.

Repeat Buyers (30-Day Window)

Hoka fans get hooked on the comfort and tend to stick around.

Folks who buy one pair usually come back — so you’re not chasing new clicks for every sale if they return to make another purchase within the thirty-day window.

That underfoot feel basically writes your pitch for you.

This repeat-purchase behaviour is also why the Neiman Marcus program holds up — when luxury habits meet a taste for spending, the referral cut is dressed to impress.

Region-Based Rate Gaps

Rakuten’s highest percentages are reserved for US traffic.

Over in Europe, Awin eats 3.5% off the top with their tracking fees, which hurts your cut.

Commission Factory covers Australia decently, but you’re not striking gold there either.

So where your audience lives plays a big role in how well Hoka’s partner program pays off.

Crowded Space, Higher Bar

There’s a lot more noise around Hoka now — more creators, more competition, and a higher bar to break through.

You can still win, but generic product blurbs won’t cut it. Your content has to be sharper than ever.

I’ve seen this before with seasonal niches — when a product becomes popular, everybody rushes in, and lazy content sinks.

Short Buying Window

The window isn’t long when people spend weeks comparing shoes and reading reviews.

Some buyers simply take their time, especially on premium products.

Thankfully, Hoka’s strong brand usually shortens that cycle, and cross-device attribution still helps catch mobile-first browsers who buy later on desktop.

Is the Hoka Partner Program Worth it?

If your traffic’s mostly US-based and you cover running, fitness, or lifestyle gear, then yep — Hoka’s affiliate partnership is worth your time.

The upside is there — the numbers add up quickly — and this isn’t a fly-by-night brand. Hoka’s momentum and die-hard fans give it real staying power.

The downsides? Europe can see margins shaved by network fees, and the space is more crowded than it used to be.

But if your content cuts through and your audience buys this kind of shoe, the math still works.

My take: pick the network that fits your region, stay consistent, and lead with comfort — because that’s where Hoka outruns the pack.

Your jogging partner,
Neil.

FAQs About Hoka’s Affiliate Program